Last updated: November 20, 2025

1. Introduction

Alarm Mässan ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you use our website and participate in our events. Personal data we collect

2.1 Information you provide to us

- Name and contact details (email, phone)
- Company information (for exhibitors)
- Role and professional experience
- Booking information and preferences
- Communication with us

2.2 Information collected automatically

- IP address and browser information
- Usage statistics and website behavior
- Cookies and similar technologies

2.3 Chatbot and automated support

When you use our chatbot service (ALARM Assistant):

- Your questions and answers are processed locally in your browser
- No information is saved or stored permanently
- All conversations disappear when you close the chatbot or reload the page
- The chatbot assists you with general information about the ALARM Fair
- We do not perform profiling based on your questions

3. How we use your personal data

3.1 Main purposes

- Manage your registration and participation in the event
- Facilitate bookings between students and exhibitors
- Communication regarding the event and related services
- Improve our services and user experience
- Comply with legal requirements and prevent fraud

3.2 Marketing

With your consent, we may use your information to:

- Send information about upcoming events
- Offer relevant products and services
- Conduct market research

4. Sharing of personal data

We do not share your personal data with third parties, except in the following cases:

- Exhibitors: Booking information is shared with relevant exhibitors to facilitate meetings
- Service providers: Trusted partners who help us deliver our services
- Legal requirements: When we are required by law to share information
- Consent: When you have explicitly given us permission 

5. Data security

We implement appropriate technical and organizational security measures to protect your personal data against:

- Unauthorized access or alteration
- Unlawful processing
- Accidental loss or destruction

6. Your rights

Under GDPR, you have the following rights:

- Right to information: Access the personal data we hold about you
- Right to rectification: Correct inaccurate or incomplete data
- Right to erasure: Request the deletion of your personal data
- Right to restriction: Limit how we process your data
- Right to portability: Receive a copy of your data in a structured format
- Right to object: Object to the processing of your personal data

7. Cookies

Our website uses cookies to improve your user experience. You can control cookie settings in your web browser. Some features may not function correctly without cookies. 

8. Contact

If you have questions about this privacy policy or wish to exercise your rights, please contact us:

Alarm Mässan
Email: arbetsmarknad@saks.gu.se
Address: Medicinaregatan 5 A, Gothenburg, Sweden

9. Changes to this policy

We may update this privacy policy from time to time. Significant changes will be communicated via email or through a notice on our website. We encourage you to review this policy regularly.